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Dharmendra as brand ambassador

Staff Reporter

CHENNAI: Veteran Bollywood actor Dharmendra will be Shriram Transport Company's brand ambassador for the next year.

According to a press release from the country's largest truck financing company, the actor signed an agreement, in effect from May 2006..

"Dharmendra is a national figure and an inspirational icon adored by people across the country. His personality reflects Sriram's brand attitudes — strength and reliability," said Managing Director R. Sridhar.

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