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Andhra Pradesh
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Hyderabad
80 lucky ones can `go places' with 7UP
Special Correspondent
HYDERABAD:
7UP, one of the leading brands of PepsiCo India, has launched its Uncap the World Under-The-Crown (UTC) campaign in Andhra Pradesh.
The UTC initiative is aimed at offering 7UP merchandise and it provides a chance to 80 lucky winners to travel to international exotic locations and domestic beaches.
All that the consumer needs to do is to buy 200/300 ml bottle of 7UP and look under the crown for prizes.
The prizes include free 7UP bottles, ring tones, T-shirts and holidays.
The company had already launched a comprehensive activation plan, comprising television and outdoors, and the promotion would be supported by a 20 seconds film on Telugu channels -- Gemini, Teja, MAA TV and Zee Telugu, according to a press release.
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