The Hindu : Business : Microsoft to launch ``Xbox 360'' by Nov.

Online edition of India's National Newspaper
Wednesday, May 24, 2006

Business

Business

Microsoft to launch ``Xbox 360'' by Nov.

To set up 1,200 retail centres across seven cities

— Photo: AP

NEW GAME PLAN: From left: Mitch Koch, Vice President, Global Retail Sales, Microsoft Corp.; Mohit Anand, Country Manager, Entertainment and Devices Division; Ravi Venkatesan, Chairman, Microsoft India, and Alan Bowman, General Manager, Asia Pacific, with a model of Xbox 360, in New Delhi on Tuesday.

NEW DELHI: Microsoft on Tuesday announced its entry into next generation video gaming and entertainment system by showcasing ``Xbox 360'', to be launched later this year and will set up a retail network for its distribution across seven cities.

``Xbox 360'' will be available for consumers before the Diwali season. However, the pre-order of the product will start in June,'' Microsoft Entertainment and Devices division, Global Retail Sales and Marketing Group, Corporate Vice President Mitch Koch told reporters here on Tuesday.

The company would set up 1,200 retail centres across seven cities, including four metros, in the country, he said.

The Xbox system would have 20 titles at the launch and henceforth, 7-10 titles would be added to it every month, Microsoft Entertainment and Devices Division India Country Manager Mohit Anand said.

Microsoft has tied-up with Adidas for its pre-order promotion, which would provide the users ``Xbox 360'' core system with a 10 per cent discount at a price of Rs 19,990.

It has also extended its global partnership with MTV and Samsung in India for the launch, he said.

By June 2007, the company is expected to connect 6 million Xbox live members across the world and the system would be available in around 40 countries, he said. — PTI

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