New Delhi   

Awarded for an innovative initiative to fight HIV/AIDS

Fighting AIDS is getting them big business. Shrinking the massive battle against HIV/AIDS to the tiny space of the mobile phone screen, ZMQ Software Systems, which had launched the "Freedom HIV/AIDS" Mobile Games on the awareness of the disease on December 1, 2005 - World AIDS Day -- has become the first Indian company to be honoured by Global Business Coalition.

While it is a first for a "desi" company, these awards were given at the Fifth Annual Awards for Business Excellence gala held at a glittering function at the Banqueting House in London to 18 other companies.

ZMQ Software Systems got this praise for its achievement in the category of core competency for its innovative initiative of using hardcore business practices for AIDS. This game is available on 30 million mobile phones the world over.

These games use India's obsession with cricket to capitalise on the deadly disease. Essentially an awareness exercise, these games equip people not only with skill of pressing buttons but also the ability to fight AIDS.

"We are taking new initiatives to fight the pandemic at three levels -- corporate level, schools for children and adolescents, and rural level for semi-literate communities using our core competency by developing tools, edutainment solutions, games and e-Learning systems," said Hilmi Quraishi, Chief Learning Technology Officer of ZMQ Software Systems.

Promising to take it to the next higher level, Hilmi Quraishi asserts that the company will scale up its commitment to the fight against HIV/AIDS in Asia and Africa taking advantage of its speciality of educational technology and edutainment, following the advice of the musical legend Sir Elton John who pointed out that there might be no medical vaccine but there surely is a social vaccine against AIDS and it is called education. -- Mandira Nayar

-- Mandira Nayar

Printer friendly page  
Send this article to Friends by E-Mail

Stories in this Section

Fate of 18 Delhi MLAs hangs in balance
"Congress fails to care for common man as promised in its poll manifesto"
Rahul bought, distributed and consumed drugs: counsel
Haryana decision questioned by Congress MP
BJP to hit the streets in protest against increase in fuel prices
Some jolly good cheer on the environment front
Awarded for an innovative initiative to fight HIV/AIDS
CPI(M) describes hike as "unjustified and anti-people''
Panel patronised by Ram Babu sweeps power union polls
Railway employee arrested
NDMC drive to prevent mosquito breeding
10,000 forms sold on fifth day
Prices set the drugs apart
Rahul could have used Fentanyl, also called synthetic heroin
Lull in monsoon likely after June 8
Around the City
Briefly
In the Capital Today

Copyright © 2006, The Hindu. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu