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Bangalore
Campaign against body odour
SIGNING UP: Actor Ramya at the launch of a campaign in Bangalore. — Photo: V. Sreenivasa Murthy
WE ARE surely becoming health-conscious people. If we are not, the big brands will definitely create awareness about the bad effects of ignoring our health. Joining the bandwagon, a leading deodorant brand kicked off a nationwide "No B.O. Movement" with actor Ramya launching a signature campaign. This movement against Body Odour (B.O.) is expected to reach over 1.5 million young Indians spread over 1,000 colleges and information technology and business process outsourcing companies in seven cities — Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Pune and Kolkata. The movement was launched in Chennai and Hyderabad by actor Simran and in Mumbai by television presenter and artiste Mandira Bedi.
Rasheed Kappan
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