Online edition of India's National Newspaper
Wednesday, Jun 21, 2006
Online edition of India's National Newspaper Wednesday, Jun 21, 2006 |
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New Delhi
ACE FOOTBALLER: For a change, in a different role
He is the country's most admired football player. And now for a change, Baichung Bhutia is targeting not the goal post but the well-established Tribes India outlets across the country. Belonging to the Bhutia tribe of Sikkim, Baichung recently visited Tribes India's renovated showroom at Rajiv Gandhi Handicraft Bhavan as well as the Mahadev Road outlet here in New Delhi to lend support to the cause of promoting tribal products. Tribes India has roped in Baichung as it wants to associate itself with people from tribal communities who have established themselves in their field and wants them to promote tribal products. Started by Tribal Cooperative Marketing Development Federation of India Limited (TRIFED), Tribes India will be marketing Baichung's products through its outlets in different cities along with a wide array of tribal products from across the country like metal craft, tribal textiles, tribal paintings and jewellery, cane and bamboo, gifts and novelties, organic and natural produce. Marketing of tribal handicrafts was started by TRIFED in 1999 and it set up the first Tribes India showroom on Mahadev Road. From a single store in the Capital, it has now established a chain of retail outlets across the country. — Madhur Tankha
Madhur Tankha
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