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Milkfed products post high profits: Punjab minister

"Milkfed plants providing 5.67 lakh litres of best quality pasteurised packed milk"

Chandigarh: Milkfed has been purchasing about eight lakh litres of milk per day from 3.6 lakh members of its 6,110 Milk Producers Cooperative Societies in the state, said Punjab Cooperation and Horticulture Minister Jasjit Singh Randhawa.

The minister said that ten milk plants of Milkfed with a conversion capacity of 10.59 lakh litres and handling capacity of 15.25 lakh litres per day have been providing 5.67 lakh litres of best quality pasteurised packed milk of various types to consumers every day. He said that Milkfed produces a wide range of products, which include liquid milk, skimmed milk powder, UHT milk, whole milk powder, desi ghee, butter, cheese, curd, tetra pack lassi, sweetened flavour milk (SFM), and ice cream under its brand name of Verka. To boost the confidence of the milk producers of the state and to bring transparency in milk procurement at the village level, Milkfed has installed around 1,000 automatic milk collection centres and 1,035 electronic milk testers at village level Dairy Cooperative Societies, he added. The Minister informed that Milkfed had earned profit to the tune of Rs. 4.71 crores during the year 2005-06. Mr Randhawa further said that during the previous financial year more emphasis was on the sale of value added products. In the year 2005-06 Milkfed sold 41.74 lakh bottles/packets of sweetened flavour milk in comparison to 35.80 lakh bottles/packets in the year 2004-05. Verka brand lassi in tetra pack has also become very popular among consumers and during the year 2005-06 Milkfed sold 15.81 lakh packets of lassi in 200ml packing in comparison to 12.20 lakh packets in the year 2004-05. Milkfed had also made record sale of Raseela Mango drink in 200 ml packets during 2005-06 by selling 68.66 lakh packets as against 37.66 lakh packets in 2004-05. The Cooperation Minister further revealed that during 2005-06 Milkfed sold 12.18 lakh litres of Verka Brand ice cream in the major cities and towns of Punjab and even other parts of the country in comparison to 10.23 lakh litres during 2004-05. The Verka ice cream has maintained its prime position in the markets due to it's good quality. Milkfed had also ensured higher rates to milk producers besides providing quality products to the public. He assured milk producers that Milkfed would always protect their interests. - UNI.

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