The Hindu : Karnataka / Bangalore News : Event management firms tap young talent

Online edition of India's National Newspaper
Saturday, Jul 15, 2006

Karnataka

Karnataka - Bangalore

Event management firms tap young talent

Staff Reporter

Students with gift of the gab can earn pocket money in their spare time

Bangalore: Financial independence, extra pocket money, work experience and pursuit of a passion; whatever be the reason, students today are working part-time.

Being a major target of today's market, youth form the best vehicles for the promotion of consumer goods. Product launches, road shows, telemarketing and product promotions for various brands are big avenues for students interested in sales and marketing.

Uday Kumar, Assistant Branch Manager of Wings Sales and Promotions, says: "We hire students based on our requirements and the pay depends on the time and the company involved."

Event management — be it anchoring, hosting and organising conventions, parties or corporate events — attracts students. For such jobs, conversational and presentation skills and organisational abilities are the main criteria.

Rakesh Kumar, an event manager, says: "Effective communication, good acumen, sharpness and presence of mind are essential. The person should be able to answer the why, when, where, who and what at any point in an event. The pay differs, but smart people go a long way."

Apart from the conventional jobs available, many students are pursuing hobbies and redefining talent by working on them while they make quick money. Those interested in music can form bands, offer music lessons or try their hand at disc jockeying at private parties and small shows. For budding writers, many online sites publish poetry and stories. For the artist, painting murals, animation and graphic designing are good openings for amateurs. Aspiring photographers can freelance for websites, magazines and photo journals for a small fee.

Dancers have the option of teaching dance and performing at different events.

Although the pay is not alluring, these jobs allow students to pursue their degrees and their passions.

Local ramp shows and city advertisements provide a platform for wannabe models. Sitara Kudige, a model coordinator for Oorja, says: "Most of our models join as students. They are freshers who look at it as part time ventures. Once established, they work full time and take up correspondence courses."

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