The Hindu : Andhra Pradesh / Hyderabad News : Honda launches `Civic' in southern market

Online edition of India's National Newspaper
Tuesday, Jul 18, 2006

Andhra Pradesh

Andhra Pradesh - Hyderabad

Honda launches `Civic' in southern market

Special Correspondent

The D-segment sedan notches up over 2,500 bookings in less then two weeks

HOPEFUL NOTE: Hiroshi Shimizu, director, marketing, Honda Cars India Limited, and N.K. Goila, vice-president, with new model of Honda Civic which is unveiled at Hotel Taj Krishna in Hyderabad on Monday. — Photo: Mohd. Yousuf

HYDERABAD: Honda Civic, the eighth generation D-segment largest selling sedan from the Honda stable, has notched up over 2,500 bookings in less then two weeks of its launch.

Honda SEIL India Ltd. expects to sell about 12,000 Civic cars this financial year and the company has decided to expand its manufacturing base in the country with an investment outlay of Rs. 400 crores.

Launching the company's Civic in South Indian markets here on Monday, Honda SEIL director (marketing) H. Shimizu said the sedan would be manufactured with 68 per cent localisation, which would be increased to 80 per cent within the next two years. The company was expecting to sell about 60,000 cars this year and this was made possible because of the expansion it undertook by the end of 2005. The company was in the process of further expansion of the existing plant and was working for creating a capacity to manufacture 1,00,000 cars by the 2007-end.

Printer friendly page
Send this article to Friends by E-Mail

Andhra Pradesh