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India to showcase its `flower power'

Billed as Asia's biggest floriculture event, the second Flora Expo and Landscape Expo 2006 will open at Delhi's Pragati Maidan on September 8. The three-day international exhibition-cum-conference, which is the second major event in two years befitting India's new status as an emerging "flower power", will be inaugurated by President A.P.J. Abdul Kalam.

The mega event is expected to be attended by 24 countries including the Netherlands, Australia, Britain, Russia, Germany, New Zealand, Japan, Malaysia, Taiwan and several European nations.

With attractive features like exhibition of flowers and technical workshops, the show will focus on the country's floriculture wealth in the form of fresh cut flowers and tissue culture plants, besides showcasing floriculture technologies and services from across the world.

Sponsored by the Agricultural and Processed Food Products Export Development Authority (APEDA) and supported by the National Horticultural Mission of the Union Ministry of Agriculture, the event is being organised jointly by Media Today Group and iFlora, the Indian Flowers and Ornamental Plants (Welfare) Association.

Speaking about the show on Tuesday, APEDA Chairman K.S. Money said: "The whole idea of organising Flora Expo is to showcase India's capability, the variety that we have to offer and our ability to supply quality products to the international market. The mega event will make the world realise that our country has the potential to become one of the foremost suppliers of quality floriculture material to the international market."

Asserting that because of the rise in per capita income and the numerous festivals flower consumption in the domestic market itself was rising at a fast pace, Mr. Money said: "Moreover, the floricultural market abroad be it the Netherlands or Japan has started taking India seriously as a supplier of quality products. However, more concentrated efforts need to be made through industry-business participation in the farm sector."

Revealing that Flora Expo 2006 will be built on the lines of the successful Flora Expo of last year, iFlora Chief Coordinator S. Jafar said: "A whole segment of traditional flowers including prepared bouquets, garlands, chotis and gajaras have been added.

The display will focus on India's diverse agro climatic spectrum and the product range it can offer like liliums, zantedesias, liatris from Uttaranchal, orchids from Sikkim, tuberosa and marigold from West Bengal and foliage like ferns and dry arrangements from the North-East." -- Madhur Tankha

-- Madhur Tankha

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