The Hindu : Karnataka / Bangalore News : Promoting `belongingness'

Online edition of India's National Newspaper
Thursday, Jul 20, 2006

Karnataka

Karnataka - Bangalore

Promoting `belongingness'

Staff Reporter

City youth finds a unique way to express his love for Bangalore

BANGALORE: Vacation is no longer time for fun for some youngsters. They choose to spend it in an enriching way such as being part of a social cause, rather than touring or just spending time with friends. They are coming up with innovative ways to express their love for Bangalore.

Inspired by the T-shirts that sport "I love New York," Sandeep Dadlani, who just finished his B. Com., has printed T-shirts with the caption "Bangalore — My World." These T-shirts carry the picture of the Vidhana Soudha and the Public Utility Building, which give a feel of Bangalore.

Sandeep says he stumbled upon the idea after realising that Bangalore lacked a "belongingness" campaignAnd he is not into commercial exploitation of the concept, as he is selling the T-Shirts from a single store. The shirt is priced at Rs. 150 and 20 per cent of the sale proceeds goes towards charity to two organisations — Samarthanam Trust for the Disabled and Newlife Children's Home. "T-shirts are commonly sported by men and women and have a wider reach," says Sandeep. For details, call 9945687099 or 22997099.

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