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John Abraham, Wrangler launch co-branded denim
BANGALORE:
Actor John Abraham and Wrangler on Monday announced the launch of a premium prêt denim line in the Indian fashion arena. Announcing the co-branding arrangement with Wrangler, Mr. John said "I have shared my vision for the brand with Wrangler and I am thrilled that an international design team will be working on this line. The first collection will be launched and retailed through select Wrangler stores this Fall 06." Darshan Mehta, President, Arvind Fashions Limited, the licensee for Wrangler in India, said that "the John Abraham Wrangler clothing will reflect the spirit of the young, urban cool that Wrangler and John have come to epitomise. Mr. John is very keen, committed and involved at every stage of the design and development process."
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