Tamil Nadu - Chennai   

Rajasthan woos tourists from TN

M. Dinesh Varma

Launches `Heritage on Wheels' for economy class domestic tourists

CHENNAI: Rajasthan's tourism campaign has got a new set of wheels, literally, with the launch of `Heritage on Wheels', a rail tour customised for economy class domestic tourists, on the model of the State's expensive flagship, `Palace on Wheels'.

The three-night, four-day train tour on meter gauge tracks will feature a luxury trip through Jaipur, Bikaner, Shekhawati and the antelope sanctuary of Tal Chhapar at roughly half the cost of the ticket for the `Palace on Wheels'. Tonga transport, camel rides and jeep safaris are part of the package designed to attract domestic tourists.

Rajasthan is looking south to boost the number of visitors and Chennai figures prominently in its plans as a regional hub to promote its assortment of forts, palaces, havelis and cattle fairs.

"The tourism industry has witnessed a boom in the last three years and the focus is now on consolidation and sustaining the momentum," said Rajasthan Minister of State for Tourism, Usha Punia.

A delegation led by the Minister recently launched a road show at Chennai's travel trade industry. Rajasthan Tourism Development Corporation, the corporate arm of the Tourism Department, will strengthen marketing offices in Chennai. RTDC has promised a flexible response if the tour operators here sought some adjustments on a package.

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