The Hindu : Business : Loyalty programme unveiled

Online edition of India's National Newspaper
Wednesday, Aug 02, 2006

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Business

Loyalty programme unveiled

The scheme offers scope to earn points from more than one partner on each deal

Photo: Shashi Ashiwal

LOYALTY PAYS: (from left): Vishwapati Trivedi, Chairman and Managing Director, Indian (Airlines), Vijay Bobba, CEO, Loyalty Solutions and Research Ltd (LSRL), Chanda Kochhar, Deputy Managing Director, ICICI Bank, and M. D. Lal, Chairman, HPCL, at the launch of i-mint, a coalition loyalty and customer rewards programme in Mumbai on Tuesday.

MUMBAI: ICICI Venture funded Loyalty Solutions and Research Limited (LSRL) on Tuesday announced the launch of i-mint, a national coalition loyalty and consumer rewards programme, with India's leading brands.

Launching the programme here, LSRL CEO Vijay Bobba said i-mint would be now available in four cities — Mumbai, Delhi, Hyderabad and Bangalore. It would be later expanded to 20 more cities.

The programme offers opportunity to earn points from more than one partner on each transaction and it will help customers redeem real time at select locations, giving consumers the choice to earn and burn the points anywhere. Further, the customers can aggregate and transfer points within family members to increase the point accumulation pace further.

"I-mint is the beginning of a new marketing revolution and the customers can avail themselves of exciting benefits through the programme at leading brands,'' he said. These brands are Airtel, HPCL, ICICI Bank, Indian Airlines, Lifestyle and Makemytrip.com. — PTI

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