Online edition of India's National Newspaper
Wednesday, Aug 09, 2006
Online edition of India's National Newspaper Wednesday, Aug 09, 2006 |
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Hyderabad
Special Correspondent
HI-TECH GAMES: Mohit Anand of Microsoft's Entertainment and Devices Division, displaying Xbox-360 console in the city on Tuesday. — Photo: Mohd. Yousuf
HYDERABAD: After its successful foray into gaming markets across developed countries, Microsoft Corp is actively considering the launch of its live online games in India. With plans for launch of Xbox 360 in the Indian market in the pre-Deepavali season actively under way, the IT giant is planning to open flagship stores across seven major cities in the country. Microsoft has decided to set up 1000+ demo kiosks at different locations to create awareness among the people.
Six-million mark
Announcing this at a press conference on Tuesday, Microsoft India entertainment and devices division country head Mohit Anand said the company already had more than three million online gaming customers across the world and the number was likely to cross six million in the next year. Talking about the Indian market, he said Microsoft, which entered the gaming market three years ago, had reached second position in the country with 33 per cent share of the US $ 80 million market for consoles and PC games. With the launch of the two variants of Xbox -- premium and classical -- the company was targeting people in the age group of 15 to 35, those between 19 and 25 years in particular.
Aggressive pricing
Xbox 360 that comes with 20 GB detachable hard drive for storing music, video and games would comprise various accessories including a universal media remote that would enable the users to attach it to various electronic devices. The product would be priced aggressively and customers would be provided with attractive consumer finance options. Responding to questions, he said the company would ensure that the content of the games was tailored to meet local needs and it would consider buy back and upgradation offers for the existing gamers after the launch of the product.
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