The Hindu : Business : Kerala Ayurveda to roll out academies in the U.S.

Online edition of India's National Newspaper
Saturday, Aug 12, 2006

Business

Business

Kerala Ayurveda to roll out academies in the U.S.

Corporate Reporter

To offer high level Ayurvedic training

CHENNAI: Kerala Ayurveda Pharmacy on Friday announced the rollout of 10 new Ayurvedic Academies in the U.S. under its flagship academy, AYU, based out of Seattle, Washington.

AYU is recognised as one of the world's leading educational institutions for advancing knowledge in the field of Ayurvedic sciences. With a faculty that includes some of India's top academicians and physicians, it offers the most authentic and highest level of ayurvedic training available outside of India.

In a communique to the Bombay Stock Exchange, the company said "The business of the company today spans across India and the U.S. across six main business lines — Academy, Products, Clinics, Hospitals, Resorts, and Services. All the above is to ensure that the brand of Kerala Ayurveda exemplifies the very essence of Ayurveda and its origins in a manner and style which helps to take the `India Advantage' global."

With the acquisition of AYU in the U.S., a robust operation of 16 years, AYU is now providing the kernel of growth for the expansion. AYU, which has an academy, Clinic Spa and Products sales, has been the forerunner in the Ayurvedic field in the U.S.

The Ayurveda Academy is approved by the State of Washington, International Academy of Ayurveda in Pune, India and the International Holistic Health Institute in Bangalore, India.

As a pioneer in the field of holistic natural healing, the company is committed to continue shaping the future of alternate medicine.

The course. initially being offered by AYU, will be a certified Ayurvedic Practitioner where students will build a strong foundation of ayurvedic philosophy, psychology and physiology. Students will learn to live an ayurvedic lifestyle and will be able to integrate ayurvedic principles and practices into their personal and professional life.

Students will get a good understanding of ayurvedic nutrition, herbology, pancha karma, daily and seasonal routines, and evaluation of constitution (Prakruti).

Subsequently, an Advanced Ayurvedic Practitioner (`AAP') will be offered where students will get involved in deeper learning of advanced herbology, pharmacology, pathology, diagnostics and therapeutics.

Printer friendly page
Send this article to Friends by E-Mail

Business