The Hindu : Business : Blaupunkt launches stereo product

Online edition of India's National Newspaper
Saturday, Aug 12, 2006

Business

Business

Blaupunkt launches stereo product

The product is named `Mumbai MP26'

— Photo: Paul Noronha

AIRWAVES ON HIGHWAYS: Ajay Sahney, Deputy General Manager, Sales, Car Multimedia, Blaupunkt, launching the `Mumbai MP26' car radio in Mumbai on Friday.

MUMBAI: In-car entertainment major Blaupunkt on Friday launched its unique stereo product `Mumbai MP26' to increase its presence in the rapidly growing Indian car market.

This is the first time the German firm has come out with a product named after any city.

"Mumbai has always been a good market for us and also the dealers here have performed well. All our campaigns have also been done in Mumbai. This made us name our new product after this city,'' Blaupunkt's Deputy General Manager Ajay Sahney said.

Blaupunkt has about 16-18 per cent of the organised market share and sales worth of Rs. 50-crore were realised in the Rs. 650 crore in-car entertainment segment that annually sells eight lakh units, he said.

Mumbai MP 26 would be imported from Malaysia. The in-car segment by 2007-08 should touch the double digit growth of 11 per cent and Blaupunkt aimed to capture 20 per cent of the market share, Mr. Sahney said.

The new product has features such as Playback of MP3/WMAs FM, AM radio, connection for i-pod interface with remote control and a shock-proof memory.

Blaunpunkt has 12 brand shops and the company plans to increase it to 30 in the next two years.

On the investment plan of the company in India, Mr. Sahney said the volumes here were still small but with the market growing, the company might look at exploring India as a destination after three years. — PTI

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