Tamil Nadu - Chennai   

An ad contest with a serious message: anti-terrorism

Staff Reporter

City colleges presented campaigns including print ads, radio jingles and film clips

CREATIVE SHOW: Students from Madras School of Social Work depict the havoc terrorism can cause at a competition promoting anti-terrorism on Saturday. Photo: R. Ragu

Chennai: Ad-zap competitions in many college festivals require students to come up with whacky ideas to sell unusual or inane products. But the Indian Institute of Planning and Management (IIPM) organised an advertising contest with a serious theme: anti-terrorism.

On Saturday, teams from 10 city colleges presented a package of a print advertisement, a radio jingle and a 5-minute promotional clip for television.

Students from the Madras School of Social Work bagged the first prize. They used folk theatre techniques such as donning of face paint and singing songs to depict the havoc terrorism can cause.

The second prize went to the ICFAI team for a skit on international conflict. Students played the roles of the U.S., Palestine, India and Afghanistan, ending on the note that countries must get together to fight terrorism.

Management students from the University of Madras were placed third for their show on how terrorism can breed more terrorism.

Advertising and public relations professionals Abhishek Shah and R. K. Dharan judged the show. Mr. Dharan stressed the need to keep communication channels open to diffuse conflict. Mr. Shah recommended that the first step towards world peace was to first look inwards before criticising others. His humour-laced remarks during the question session for each team kept the competition from getting too serious.

A peace pamphlet from IIPM urged the public to contact the police if they chance upon any information on terrorist activities and to be courageous enough to give evidence before courts.

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