Kerala - Kozhikode   

Marketing seminar at IIM-K

Staff Reporter

KOZHIKODE: The Indian Institute of Management Kozhikode (IIM-K) will be organising its annual marketing seminar `Synapse' on August 19 and 20.

It promises to offer insights into various facets of marketing with events as diverse as talks by marketing gurus and a movie-marketing workshop.

It will explore the exciting world of marketing in movies through a full-day workshop conducted by Yash Raj Films, a name that has become synonymous with super-hit movies and their marketing.

The workshop will dwell on product placements, marketing to NRIs and other such factors that have contributed to some of the biggest Bollywood hits in recent times. It will be conducted by Tarun Tripathi, head of marketing, Yash Raj Films.

The theme for this year's event is `Marketing Revelations: Through the Seer Stone'. The Synapse series of seminars is being organised by mPower, marketing interest group at IIMK. The event also promises to be a platform for industry practitioners to share their experiences and learning with the students.

The speakers who will offer their perspective at the event include Syed Ahmed, executive director (marketing), ITC, Anupam Dutta, head of dairy business, Britannia, Sudhakar Mallya, director, Reach Technologies, R. Subramanian, director, Subhiksha, Jayant Pendarkar, vice-president, head - global marketing, TCS, Sujit Samitranm of Erehwon Consulting and Amit Garg, assistant vice-president, marketing, Hindustan Times Media.

The event features a paper-writing contest on the topic `Grocery Retailing - Facing the `kirana' challenge'. The contest is open to B-school students from across the country. For details and delegate registration visit: http://www.iimk-mpower.info

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