Online edition of India's National Newspaper
Saturday, Aug 26, 2006
Online edition of India's National Newspaper Saturday, Aug 26, 2006 |
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Andhra Pradesh
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Hyderabad
Staff Reporter
STATUS SYMBOL: Wilfried Aulbur, MD & CEO, DaimlerChrysler India with Yashwant Jhabakh, MD, Adishwar Auto (left), after inaugurating a new Mercedes Benz show window in Hyderabad on Friday. — Photo: K. Gajendran.
HYDERABAD: At least a dozen Mercedes Benz cars, each costing anywhere between Rs. 26 lakhs and Rs. 85 lakhs, are sold every month in Hyderabad, accounting for about 7 per cent of DaimlerChrysler India's sales in the country. With business in the IT, IT-enabled services, including the BPO sector in South India on the whole booming, the company's sale of different models of this premium segment car from the four States accounts for 30 per cent of its sales volume in India - 2,010 cars last year-- said Wilfried Aulbur, MD & CEO.
Targeting corporates
He was speaking to presspersons after inaugurating a new Mercedes show window in the posh, up-market Jubilee Hills area here on Friday. The window in the name of Adishwar Auto Diagnostics (AAD) is part of Mahavir Motors, the Mercedes dealer in Andhra Pradesh. When asked whether BMW coming up with a manufacturing plant in Chennai would affect Mercedes sales, Dr. Aulbur said while it was true that Benz and BMW were global competitors his company was not worried. He said that given the potential in Hyderabad they were targeting corporates. Adding to his response, AAD Chief Executive Yashwant Jhabakh said they had already touched most corporates here. But he said not much progress had been registered because such decisions were taken at the corporate headquarters of companies. India was as important a market to the car-maker as were other advanced countries, Dr. Aulbur said, adding that it was exactly why new cars were launched here as soon as they were launched in the US, UK and European markets.
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