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Cholayil launches new deodorant brand

NEW DELHI: The Chennai-based FMCG company, Cholayil Private Limited, manufacturer of Medimix soap and Cuticura talcum powder, on Wednesday announced its foray into the deodorants segment through the launch of a new range of products in the category, CutiCura DeO2, and unfolded the company's plans for a soap-manufacturing unit at Haridwar and talcum power unit in Uttranchal. The deodorants will come within the price range of Rs. 65 for 75 ml and Rs. 100 for 150 ml and will be launched across the country.

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