Online edition of India's National Newspaper
Friday, Sep 22, 2006
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Online edition of India's National Newspaper Friday, Sep 22, 2006 ePaper |
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HOMELY PAGE: Jaspreet Bindra, Country Head, MSN India and Windows Live, launching MSN portal in regional languages in New Delhi on Thursday.
NEW DELHI: MSN India on Thursday celebrated its sixth anniversary by launching regional language portals in Hindi, Tamil, Telugu, Kannada and Malayalam, besides making considerable changes in its India homepage. The company also unveiled Windows Live Messenger in these five languages, besides introducing Windows Live Domains. The MSN Messenger will enable people to chat in their regional languages. "Personal computers experience, nowadays, is mainly online and is going beyond a single computer. The web is becoming `My web' and people are not just visiting portals, but are writing on the web as well. Therefore, all softwares need to adapt to online services in order to tap the online opportunity that is getting bigger," Jaspreet Bindra, Country Head, MSN India and Windows Live, said. By 2010, India would have around 110 million Internet users against the present 45 million and there was a need for increased market penetration, gain share from the regional markets and an expanded advertiser base, MSN India's Digital Marketing Revenue and Strategic Business Head, Rajnish, said. "The company already has 40 per cent share in advertising, and with these regional portals, we are expecting an additional 10 per cent," Mr. Rajnish said. The regional language portals would have their own localised news, MSN India and Windows Live programming head, Krishna Prasad, said, adding that the company was working towards providing MSN search in regional languages. — PTI
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