The Hindu : New Delhi News : An innovative campaign to showcase Indian science

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Saturday, Sep 23, 2006
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New Delhi

An innovative campaign to showcase Indian science

Madhur Tankha

`SCIENCE SAFARI': National Geographic Channel Managing Director Nikhil Mirchandani and Union Science and Technology Minister Kapil Sibal during the launch of the CD of `Science Safari' in New Delhi on Friday. Photo: R.V. Moorthy

NEW DELHI: Union Science and Technology Ministry and National Geographic Channel on Friday unveiled the much-awaited film "Science Safari", an eclectic mix of scientific achievements and various innovations made by well-known Indian scientists and some unknown inventors in an interesting format.

The 48-minute film, which will be premiered on the channel this coming Tuesday, is part of an innovative yearlong campaign to promote India's rapid strides in science and technology among the people, especially children, living in every nook and corner of the country.

Union Science and Technology Minister Kapil Sibal, who unveiled the film produced by All-Time Productions in close association with the channel at a press conference here, said: "India is making great strides in the field of science and technology today. Innovation and creativity are the most important assets of our future. Through this programme we want to create more awareness among the people of our country about our achievements in this field and to encourage the spirit of scientific inquiry. People, especially children, are hungry for knowledge. This is something that children can embrace very easily and that will hopefully enthuse us."

Initially the film, which presents various innovations made by well-known scientists as well as unknown inventors in an interesting travelogue format, will be telecast in Hindi and English. Later it will be dubbed into other regional languages and will also be telecast on Doordarshan to reach out to a wider audience across the country.

To promote the film, both on-air and off-air initiatives will be launched. The promos of the programme will be aired on National Geographic Channel and The History Channel before and after the premiere of the film. The channel will also run informative scrollers, factoids, vignettes and 15 short films throughout the year on Indian science and technology.

Specially commissioned science safari audio-visual merchandise including DVD and CD sets, T-shirts and bags will be handed over to school children during the screening of the film at various public and private schools.

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