The Hindu : Tamil Nadu / Chennai News : Aluminium diecasting industry needs to adopt new technologies: Maudgal

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Saturday, Sep 30, 2006
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Aluminium diecasting industry needs to adopt new technologies: Maudgal

Staff Reporter

Seminar held to spread awareness

CHENNAI: The Indian aluminium diecasting industry is poised to record very high growth rates, possibly as high as 18 to 20 per cent, said Shashi K. Maudgal, Chief Marketing Officer at Hindalco. However, he also made it clear that if the industry wants to cash in on its export potential, it must embrace emerging technologies and change its mindset from "small-scale to global".

He was speaking at the two-day seminar on Aluminium Diecasting organised by the Aluminium Association of India that began at the Chennai Trade Centre on Thursday. The seminar aims at spreading awareness about the technical and marketing opportunities for aluminium diecasting, especially targeting the growing automobile industry.

Chennai and its environs are fast gaining a reputation as an auto component manufacturing hub, but Harish Lakshman, Managing Director of Rane TRW Steering Systems, one of the largest auto part makers in the region, says there are several possible threats to the success story. Auto industry clients, especially overseas, are "absolutely unforgiving", he says.

Indian firms must be prepared to meet stringent quality standards and increase spending on new technology and research and development initiatives. "When we try to capitalise on some of these opportunities... must be sure we fix ourselves before we try and take on the world," he said.

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