VIJAYAWADA: Beauty lies in the eyes of the beholder. But in the world of art, the value of a painting depends often on the illegible signature of the artist that is usually on the right hand bottom of the canvas.

First time

Customised art created and marketed by Magnitude Gallery, Bangalore, has its brand name instead of the artist's signature.

Magnitude Gallery has put on display over 100 paintings at a price ranging from Rs. 800 to Rs. 75,000 at its exhibition - Indradhanush - at D.V. Manor. It will continue till Sunday.

Its managing director S.R. Magar says that the gallery's customised art is unique, introduced for the first time in this country. "Paintings, murals, copper and aluminium 3D cut-outs and mixed art are created according to what is on the mind of the buyer. Individuals buying paintings to decorate the living room, or a corporate head shopping for his boardroom can get exactly what they want," Mr. Magar says. There are no signatures on the paintings because more than one artist works on the paintings and artworks.

Magnitude has put on display a blend of contemporary and traditional arts. Themes of Ganesha dominate the exhibition. Magnitude offers its customers a variety of Ganeshas in a multitude of hues. Oil paint and acrylic are tastefully and aesthetically spread on canvas with brush and knife.

Expensive piece

On display at the exhibition is an abstract painting of Ganesh in blue. The most expensive painting at the exhibition is `Purity at the Ganges', a scene of women with pots done in Rajasthani tradition. The large oil and acrylic on canvas work is priced Rs. 75,000.

Magnitude offers to its customers Ganesha in various modes - oil paints, acrylic, spray and others; a range of paints entitled `quintessentially Indian'; IT - a whole new universe; architectural wonders; and zodiac signs. In a series called `Lifetime Gift', the name or logo of the company will be put on the frame, he says.

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