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Animation industry on a growth path

Staff Reporter

Animation Day to be observed in Kochi

KOCHI: International Animation Day will be celebrated in Kochi and several other cities in the world on October 28. The celebration is aimed at attracting more youngsters to animation industry.

Various contests in painting, pencil drawing and cartoon will be held in Kochi as part of the celebrations. The event is being organised by Kerala Lalithakala Akademi, Kerala Chitrakala Parishad and Image Infotainment Limited, a digital media company.

Shortage of manpower

The visual arts and animation industry is facing acute shortage of skilled manpower, according to R. Madhan, an expert in the field. The animation and filmed effects industry is projected to reach $ 108 billion in 2008 at a compound annual growth rate of 7.5 per cent. The gaming industry revenue is estimated at $ 55.6 billion by 2008. The e-learning market revenue is expected to touch $ 23.7 billion by 2008, according to him.

India's animation market is estimated to be just 1 per cent of the global animation content development market of Rs.1,125 billion. An unprecedented growth in the mobile subscriber base in India has provided the opportunity for Indian game developers to develop worldclass mobile games.

At present, mobile subscribers who are downloading games are about 2 per cent of the total number of subscribers. This is projected to increase to 4.5 per cent by 2010. The mobile gaming industry is projected to increase from its present size of Rs.200 million to Rs.2,600 million by 2010, says Philip Thomas, regional Manager of Image Infotainment.

Industry will grow by 12-14 p.c.

The television advertising market in India is estimated at $1,067 million. The growth of the television industry is primarily linked to the overall growth and development of the economy. With the increasing number of channels being launched, it was estimated that the industry will grow by 12-14 per cent, said Mr. Madhan.

Though the animation and gaming industry was tipped for very good growth, there was not much awareness on the scope and opportunity that the digital media presents.

The digital media being a discipline based on the convergence of art, science and technology, the industry needed more fusion artistes who can combine artistic and technical skills, says Mr. Thomas.

Meanwhile, a Kochi-based private entity, mobilebulls.com, announced the launch of mobile alert to benefit customers investing in the stock market. The customers who register with the company would be provided with price alerts for the required scrips.

The service would be beneficial to those who wanted to sell or purchase the scrips at a particular price, said Sailesh, Business Development Director of the company.

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