CHENNAI: Sitel India, a 50:50 joint venture between U.S.-based Sitel Corporation, a $1.2 billion business process outsourcing (BPO) leader, and the Tata Group of companies, has launched its global delivery centre at Chennai City Centre here at an investment of Rs. 25 crore.

Inaugurating the centre here on Monday, the Chief Executive Officer of the company, Safir Adeni, said that the Chennai centre would provide contact centre and back-office services to clients in the BFSI (banking, financial services and insurance), telecom, Internet service providers (ISP) and technology verticals.

The new centre would provide technical support and customer care services on Internet and technical help desk to Bell Canada, a telecommunication company.

Uma Gopinath, General Manager, international operations, Bell Canada, said the company had outsourced its contact centre operations to Sitel India, the third vendor in the country after IBM-Daksh and Sutherland.

Sitel has two centres in Mumbai and one in Hyderabad with total employee strength of 3,000. The Chennai centre would have a headcount of 1,000 of which around 300 employees would be provided for Bell Canada. By the year-end, Bell would have around 1,000 contact centre employees (at present around 850) outsourced from the three vendors — Sutherland would provide around 400 and the other two 300 each.

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