Tamil Nadu - Coimbatore   

Simulating true-to-life business situations

Staff Reporter

FINDING A SOLUTION: Students poring over balance sheets and other data at the 10th AIMA-Infosys National Student Management Games held at Sri Krishna College of Engineering and Technology in the city.

Coimbatore: The School of Management of Sri Krishna College of Engineering and Technology hosted the national finals of the 10th AIMA-Infosys National Student Management Games (NSMG) here recently. Nine teams from colleges from all over India, which had qualified for the final round, took part in the competition.

The team from ICFAI, Mumbai bagged the first prize of Rs. 25,000, a trophy and a certificate. Master School of Management from Meerut and Xavier Vignana Jyothi Institute of Management from Secunderabad, won the second and third prize respectively.

Organised by the All India Management Association with support from Infosys since 1997, NSMG is into its tenth year. The AIMA called for four-member teams from professional colleges, business schools, IITs and IIMs in August to take part in the simulation games. The participating colleges went through preliminary and regional finals to reach the national finals.

"Out of 235 teams, nine had made it to the national finals. There are two colleges from Coimbatore, two from Hyderabad and one each from Delhi, Mumbai, Gwalior, Meerut and Ahmedabad competing to win this year's NSMG," said S.C. Tyagi, Manager of AIMA.

The four-member team was given an exercise of maximising the "cumulative profit after tax over five quarters in the Fast Moving Consumer Goods (FMCG) industry." The time given for giving each quarter's report was roughly an hour. Each hour's decision was assessed and the winners were selected on the basis of all the five quarterly reports.

The four students, who donned the mantle of different people in an organisation, like the Chief Executive Officer, Chief Operations Officer, Chief Finance Officer and the Chief Marketing Officer, during the game, put their heads together to come up with solutions, as executives in real life situations would do to maximise their winning criteria.

Nitesh Kumar, a team member from the Meerut business school said, "well-planned strategies helped us have an upper hand in this competition. Also we have had exposure about these games in our college, which has helped us."

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