Bhubaneswar: Lord Jagannath will be richer and popular worldwide soon courtesy a film made on Him.

Jai Jagannath, the film made by ace Oriya moviemaker Sabyasachi Mohapatra in 15 languages, is slated for release worldwide on January 12 in the New Year.

Mohapatra has announced that half of the revenue generated from the ambitious project will go to the Jagannath temple trust of Puri.

The film, that was first shot in Oriya and Hindi, has been dubbed into Assamese, Bengali, Bhojpuri, Chhataisgarhi, Rajasthani, Punjabi, Gujarati, Marathi, Malayalam, Telugu and Tamil. These Indian languages apart, it has been dubbed into Nepalese and English.

"Lord Jagannath is the darling of all Oriyas but His rich legacy is less known beyond the boundary of Orissa.

This is our effort to highlight the Jagannath cult. And we also wish to contribute substantially to the maintenance of the famous ancient monument through this project,'' revealed Mohapatra whose five brothers are versatile technicians in Bollywood and are the film's crew members as well. ``Nepal being the lone Hindu country in the world, we hope to find tremendous response there,'' Mohapatra said.

Relevance

Although a period film, this mythological movie will also appeal to all kinds of viewers, the filmmaker claimed. Since the story was a strong statement on women's empowerment and social justice, it would be appreciated for its contemporary relevance, he explained. Shot in Puri and Mumbai, technical excellence had been the hallmark of the film, said the filmmaker who was a jury member of the Indian committee for Oscar nomination this year. It was the first DTS digital film in Oriya. And he has wisely roped in Bollywood big brother Bharat Shah as the movie's presenter.

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