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Tamil Nadu
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Chennai
Diamond Trading plans to woo more customers
N. Ravi Kumar
CHENNAI:
With south India emerging as a major market for diamond jewellery, the Diamond Trading Company (DTC), a part of De Beers Group, will localise its promotional campaigns to lure more customers.
Though the sales by volume is still lower in the region than in north India, the retail market in terms of value is comparable to the north's, said Cherie Tandon Saldanha, managing director, DTC, India. This trend, coupled with the boom in the diamond jewellery trade in the country, has forced the company to orient its promotional campaign to suit the tastes of the customers in the region. "We are focussing on the south," she told The Hindu here recently.
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