The Hindu : Tamil Nadu News : Raising the bar for multimedia training

Online edition of India's National Newspaper
Monday, Nov 27, 2006
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Tamil Nadu

Tamil Nadu

Raising the bar for multimedia training

Sandhya Soman

The demand for skilled multimedia professionals is growing

It is not just a combination of skills and training that is making multimedia tick. It is the timing. According to trainers and industry persons, the demand for qualified multimedia professionals is now on an all-time high.

"We need more than 800 professionals every month. I had to turn down my corporate clients because of lack of trained manpower," said C.Y. Sathya, chief executive officer of CYS Multimedia, a city-based centre for training multimedia professionals.

Mr. Sathya said his institute will soon open branches in Tiruchi, Coimbatore and one more in Chennai soon, taking into consideration the rise in need for qualified animators, programmers and other multimedia professionals

The institute imparts training in print media and drawing, 2D and web design, 3D and advanced diploma in visual effects.

The career opportunities range from working as graphic artist, web designer, programmer, multimedia specialist, 3D visualiser, 3D animator to full-fledged visual effects or special effects director.

Of all the fields in multimedia, online gaming business alone accounts for close to $1billion, he said.

CYS Multimedia will also open a Rs. 25 crore-production facility soon. It will focus on areas including gaming, design, 2D animation and e-publishing.

"We are in the process of recruiting nearly 50 people and will launch the facility at our T. Nagar branch in January 2007," said Mr. Sathya on the sidelines of his institute signing a memorandum of understanding with Singapore-based AV8 Media that specialises in providing systems and solutions in the field of digital content creation.

Mr. Sathya said the tie-up with AV8 would help in bringing more work as well as taking work standards to global levels by producing Adobe certified trainers in video. Under the partnership, the Singapore company would also provide training and employment opportunities to students of the Adobe certified institute.

Explaining the various roles that a multimedia professional could play, AV8 CEO Nelson John said multinational corporations preferred multimedia presentations to Power Point presentations to increase their sales and marketing pitch.

As part of the MoU, Mr. John said his company is banking on the centre's trained professionals to offload some of its project workload.

The institute would also offer a one-year course focussing on the needs of Information Technology and IT-enabled services.

The course content will include modules on e-commerce, e-learning, knowledge process outsourcing, and scripting languages for websites.

Arun J. Ambat, who is into 3D animation, film and multimedia, spelt out what the market wants, particularly those who are into making 3D games: "All you need is creativity, basic drawing and sketching skills and the will to put in hard work. Anyone with this combination will excel in multimedia. The finest 3D artist I know was a dentist," he said.

What the industry is looking for are skilled persons with at least six months of experience. "I don't want to waste time training raw persons. I have a number of projects demanding my attention that I would really appreciate if the person has an idea of what my clients need."

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