The Hindu : Business : Airtel ties up with Google

Online edition of India's National Newspaper
Friday, Dec 01, 2006
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Airtel ties up with Google

Mobile users to be provided `Google search'

NEW DELHI: Bharti Airtel on Thursday entered into a strategic partnership with Internet search major Google to offer search services to its mobile customers.

Google will incorporate mobile advertisement products on the Airtel Live mobile WAP portal.

This will enable advertisers to reach their target users with their products and services.

The company, however, refused to give the number of Airtel mobile users who actually surf Internet for search services.

"Under the agreement, Airtel will provide `Google search' through its portal to its mobile subscribers,'' Bharti Airtel President Manoj Kohli said, but declined to divulge details of the revenue sharing agreement between the two companies.

"In India, the mobile growth has surpassed the growth of PCs. With this unique partnership, Internet will be converged into a handheld device enabling anytime, anywhere access to information and entertainment for Airtel customers,'' Mr. Kohli said.

Google Vice President, Asia Pacific and Latin America Operations, Sukhinder Singh Cassidy, said: "India is one of the fastest growing mobile markets in the world. This agreement with Bharti Airtel will help in bringing Google services to the mobile users in the country.''

PTI

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