Andhra Pradesh - Tirupati   

Yendamuri, SPB impress audience

Special Correspondent

Yendamuri to set up `Saraswathi Vidya Peetham' at Kakinada with his own funds Yendamuri to set up `Saraswathi Vidya Peetham' at Kakinada with his own funds

INSPIRING SPEECH: Yendamuri Veerendranath, film writer, delivering a lecture on `personality development' at the literary fete in Tirupati on Tuesday. — Photo: K.V. Poornachandra Kumar

TIRUPATI: A wide range of topics -- from history of Telugu cine music to personality development -- came for a close analysis at the 5th and penultimate day of the weeklong `Saahithi Samskruthi Maohtosavalu' in Tirupati on Tuesday. The day's proceedings began with an interesting lecture by Raviprakash of TV9 news channel. He tried to trace the impact of the aberrations of contemporary society and polity on media, which he said, had eventually forced the mediamen also to go even a bit wayward so that they were not left out in the bitter race for survival. Though he admitted that though the sting operations launched by the media (`Nigha' in case of TV9) were sometime encroaching into the privacy of the individuals, it nonetheless had a positive impact. Instead of accepting bribe in public, the persons were now at least looking around for any a possible `third eye'.

Mental development

Yendamuri Veerendranath film writer and an `art of living' teacher, in his lecturer laced with humour and sarcasm, traced the ills like egoism, prejudices and inhibitions plaguing society and families especially in the context the `24X7' concept which was fast catching up. He said personality development should not be misconstrued as career development but an overall mental development.

Dr. Yendamuri used the platform to announce his decision to set up `Saraswathi Vidya Peetham' at Kakinada with his own funds to a tune of Rs. One crore to teach the art of living exclusively for the less privileged tribal children of Rampachodavaram and other places.

Ghantasala Rathnakumar traced the roles of legendary singers, music directors and lyricists. In his speech, he intermittently sang a few lines from the some of the immortal songs sung by playback singers like his father late Ghantasala, Chittoor Nagaiah, Madhavapeddi, Pithapuram, Mangalampalli and of course Ramakrishna and S.P.Balasubrahmanyam.

A. Ramamohan Rao, Editor of the Telugu edition of India Today, also delivered a special lecture. Mr. S.P. Balarubramanyam spoke on `Padya Vilapam' tracing the overall degeneration.

Speakers feted

TTD Board Chairman Karunakar Reddy felicitated the speakers and later noted cine stars of yesteryear -- Kantha Rao and Krishnakumari. The day's programme ended with a scintillating flute recital by Hariprasad Chaurasia.

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