BANGALORE: The next time you want to act really busy, you could set a traffic noise in the background on your mobile phone while answering a call. Or you could set a favourite song or instrument piece as background music. All this is possible with mobile service provider Airtel's new service, "Background Music".

Under this service, Airtel subscribers could choose from a database of over 5,000 songs under eight categories, and instrumental music downloads with the choice of instrument. The service also offers 10 expressive emoticon options.

This is how the service will work: To activate it, an Airtel customer would first have to call 676.

He or she could download songs for calls from all contacts in the address book or only from specific contacts. They could simultaneously set tunes for up to five "special" callers. These could be local GSM, landline or CDMA numbers in Karnataka.

When a customer wants to make a call using background music, he/she would have to dial 676 followed by the 10-digit mobile number. For instance, the subscriber could call "676 9845012345". To play certain emoticons/sounds during the call, the user should switch off the music and then press the corresponding number for the emoticon.

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