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Tamil Nadu
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Chennai
Special Correspondent
CHENNAI: Branding and promoting Chennai by focussing on its unique selling points will help it attain the stature of a world city and bring more global attention to it, speakers at a CEOs' conclave held as part of L'Attitude, the Great Lakes Institute of Management's annual management festival, said on Friday. Chennai had the potential to become the new city for the new millennium, if one capitalised on its unique points such as the blend of the old and the new, its knowledge campuses and its excellent connectivity, S. Ramadorai, CEO, Tata Consultancy Services, said. The city had a three-fold advantage in its skilled and educated manpower, wide base of technical institutions and good quality of higher education. Apart from focussing only on the fundamentals of education, attention also needed to be paid to key sectors such as automotive and manufacturing industries. Also, an entire critical ecosystem had to be developed around Chennai, involving other cities too. "Citizens should take responsibility for their actions to make governance easier," he added. The marketing of Chennai should focus on aspects such as its customer centricity, its IT and IT enabled services industries, affordable healthcare, talented NRI diaspora, excellent connectivity, affordable living and its educational institutions, Bala Balachandran, founder, GLIM, said. The government should provide waste management infrastructure to enable industries to dispose their waste safely, Ragavendra Rao, managing director, Orchid Chemicals, said.
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