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Khadi set to enter global market

Special Correspondent

Khadi commission is planning to set up khadi bhavans abroad

BANGALORE: Indian khadi is set to enter the global market, especially the Western countries. The Khadi and Village Industries Commission (KVIC) is planning to set up khadi bhavans for the sale of khadi attire in foreign countries, including the United States.

KVIC chairperson Kumud Joshi told presspersons here on Sunday that to begin with, the commission wanted to set up the Khadi Bhavan in the U.S. It might take about 12 to 18 months for setting up such a bhavan.

Already the commission had held exhibitions of khadi products in Western countries. But there were no permanent sales centres for the khadi products abroad, she observed.

The demand for khadi had been increasing in the West, she said. Endorsing her view, Union Minister for Small Scale Industries Mahavir Prasad remarked that the Centre would take steps to ensure that khadi products would be there in almost all the Western countries in course of time.

Mr. Prasad also announced that the Union Government had identified four clusters — Mysore, Chamarajanagar, Hubli and Dharwad — in Karnataka for the development of khadi and village industries products. While the first two places would be taken up under the scheme to promote khadi products, the last two places would be encouraged for promotion of village industries products.

Under the project, which would be unveiled next month in Karnataka, the above clusters would get all assistance from the KVIC such as new designs, technology upgrading, loan assistance and marketing support for the development of khadi and village industries products, the Minister said.

Already, the KVIC had tied up with premier fashion institutes like the National Institute of Fashion Technology for suggesting new designs which would suit khadi attire.

Ms. Joshi also announced that the commission had decided to promote the colour cotton crop varieties developed by the University of Agricultural Sciences, Dharwad. This would prevent the need to use dyes for colouring the cotton yarn, she noted.

Pointing out that the craze for cotton attire had gripped the world, she said in such a scenario, the discovery of colour cotton varieties would add value to the cotton fabrics, especially the khadi products. She also appealed to people to buy khadi products only through certified shops so that they would get 100 per cent pure khadi products.

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