The Hindu : New Delhi News : Harry Potter's final coming awaited

Online edition of India's National Newspaper
Saturday, Feb 03, 2007
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New Delhi

New Delhi

Harry Potter's final coming awaited

Mandira Nayar

New book to hit the stands in July

CREATIVE: Harry Potter author J.K. Rowling

NEW DELHI: The wait is finally over. While the debate on who is likely to die at the end of the seventh book may be generating odds at betting companies, one thing is for certain: "Harry Potter and the Deathly Hallows'' is all set to get bigger than ever before.

Generating more than the usual curiosity -- as the book will bring the curtain down on a series that changed the rules of the global publishing industry -- "Harry Potter and the Deathly Hallows'' will hit bookstands across the world on July 21.

"We have already started getting a lot of inquires from bookshops as well as the media ever since the announcement was made. Harry Potter always generates a frenzy, but since this is the last book in the series, the sales will be humongous,'' said a spokesperson from Penguin India.

Perhaps one of the most closely guarded secrets, the story of the book will be under wraps till 00:01 British Summer Time on Saturday (July 21) -- Muggles will just have to keep guessing about whether Harry will survive. The last book, "Harry Potter and the Half-Blood Prince'', sold a mind-boggling 2,009,574 copies in the U.K. alone on the very first day. The fastest-selling book of all times, Harry Potter may have an impressive sales record, but due to the curiosity factor it is also a book that needs to be read almost immediately as it is released.

The first day sales in India of the last Harry Potter book were estimated to be 100,000 copies.

"Once we have an idea of the jacket cover or the blurb, we will be able to decide how we will market it. But Harry Potter really needs no marketing,'' pointed out the Penguin spokesperson.

Bloomsbury will be publishing the children's hardback edition, an adult edition and an audio book read out by Stephen Fry together for the first time.

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