The Hindu : Business : Bajaj Auto launches 200 cc Pulsar

Online edition of India's National Newspaper
Wednesday, Feb 14, 2007
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Business

Business

Bajaj Auto launches 200 cc Pulsar

The vehicle is priced at Rs. 65,497

— PHOTO: ANU PUSHKARNA

SCALING UP: Rajiv Bajaj, Managing Director, Bajaj Auto, launching 200cc Pulsar DTS-i bike in New Delhi on Tuesday.

NEW DELHI: Bajaj Auto is targeting to cross the Rs. 10,000-crore turnover mark this fiscal with sales of 2.8 million vehicles, Rajiv Bajaj, Managing Director, said here on Tuesday.

Launching the company's new 200 cc `Pulsar' motorcycle, Mr. Bajaj told reporters that the company expected a topline growth of 25 per cent over the last fiscal, even as it focussed on higher engine capacity and sporty performance motorcycles for its future course with a slew of launches scheduled.

"By May, the Pulsar 220 cc with fuel injection will be launched and the following month the 200 cc cruiser bike Avenger should hit the market,'' Mr. Bajaj said. The company had made a conscious decision to move away from the lower margin, low capacity bikes and would give emphasis on higher cubic capacity motorcycles.

``We are increasing production of Pulsar and by June it should touch 60,000 units,'' he said, adding that the company would gradually phase out its entry-level bikes `Platina' and `CT-100.'

He said the to-be-launched fuel injection technology DTS-i 220 cc bike could cost about Rs. 80,000-Rs 85,000, while the just launched 200 cc Pulsar DTS-i had been priced at Rs. 65,497.

PTI

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