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Amul wins battle for butter

Special Correspondent

AHMEDABAD: The Gujarat Cooperative Milk Marketing Federation, which markets the `Amul' brand products in the country, has won a major battle against an Ahmedabad-based pharmaceutical company, which was allegedly giving misleading advertisements on butter.

On a federation complaint, the Advertising Standard Council of India on Friday asked the company to immediately withdraw the advertisement campaign for its `Nutralite,' which it claimed was a better substitute for butter. The federation contested the company's claim that butter was made of animal fat.

A federation spokesman said the campaign would have hurt the sensibilities of vegetarians and thus affected Amul butter sales.

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