The Hindu : Tamil Nadu / Chennai News : Showcasing film technology

Online edition of India's National Newspaper
Wednesday, Feb 21, 2007
ePaper


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Tamil Nadu

Tamil Nadu - Chennai

Showcasing film technology

Susan Muthalaly

Three-day `Cinema Today' exhibition ends

SOARING HIGH: This remote-controlled helicam was part of the demonstration at the `Cinema Today' exhibition on Sunday. — Photo: R. Shivaji Rao

CHENNAI: The state of technology that drives films today was encapsulated under one roof at the Chennai Trade Centre where a three-day exhibition for the cinema and television industry, `Cinema Today', ended on Sunday.

G. Ravi, director, Buysell Interactions, the event management company of `Cinema Today', said the exhibition was organised to bringing about co-ordination between film techniques and the television industry.

Every year, India produced an average of 800 films, of which only 15-20 percent were successful.

Whereas in Hollywood, about 400 films were produced with a success rate of 80-90 percent, he said.

He attributed this to the Indian film industry's lack of planning.

"People think if they have money, they can make a movie. The first step towards organisation is to understand the technology available in the market," said Mr. Ravi, because after all, "a light boy today can become a director tomorrow."

`Cinema Today' plans to host an annual exhibition at different venues across India.

The highlight of the exhibition was the demonstration of a remote controlled helicopter with a camera mounted on it called a helicam.

There were stalls to promote avant-garde ideas for film promotions, workshops on high definition cameras, digital theatre technology and interactive forums.

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