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Word play

Terms such as seminars, brainstorming sessions, workshops, clinics are passé. A Kochi-based management school has decided to name its management interactive seminar `Isthmus.' This is a two-day event in which industry leaders from marketing, human resource management, advertising, finance and information technology sectors are likely to participate. The management school fraternity interprets `Isthmus' as the management connection that gives a platform to the student community to look up to the corporate world and imbibe the essential lessons of management.

K. Venkiteswaran

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