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Exclusive site for women gamers

Special Correspondent

Bangalore: Three months after it created Zapak, India's biggest games portal on the Web, the Reliance Anil Dhirubhai Ambani Group has launched a separate resource offering a combination of games, and sisterly advice for trendy women.

Mind-ticklers

The site www.zapakgirls.com includes mind-ticklers, games such as Diner Dash2 and Plantasia known to appeal to women, as well as advice on careers, health, fashion and family.

Inaugurated last week

Inaugurated last week by actress-model Malaika Arora, ZapakGirls hopes to appeal to many of the 12 India-based million women who logged on to the Internet in 2006 — 57 per cent of them from home.

Online socialising communities is a recent phenomenon on the Net and Zapak might well have found the right combo of attractions to persuade Indian women to find a common cause (laced with some infotainment) the Internet way.

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