Kerala - Kochi   

`Animation industry records high growth'

Staff Reporter

KOCHI: The international animation industry is increasingly looking eastwards as the cost of real sets, studio space and outdoor location skyrockets abroad.

The demand for animation professionals had been going up, said Rajesh Turakhia, Chief Executive Officer of Maya Entertainment Limited, a company engaged in animation works and training.

According to an industry forecast by Anderson Consulting, the animation industry in India is poised to touch a whopping $15 billion by 2008.

It has achieved remarkable growth from $550 million in 2002.

He said Maya Academy of Advanced Cinematics (MAAC) offers courses in computer graphics, animation and special effects.

It has over 50 institutes in India, the U.K., West Asia, Singapore and Nepal. A training centre was opened in Kochi.

He said the latest Nasscom statistics indicated that India might receive more than $2 billion worth of the animation business.

The Anderson report States that around 40,000 professionals will be needed in India by 2008. The animation industry is extremely labour intensive and has the capacity to absorb as many trained animators as are available.

The entire western world in general and the U.S. in particular are outsourcing many projects to India for the production of their big budget films, ad promos and games, he said.

Aruna Kumar, General Manager, Operations, MAAC, was also present.

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