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Hello! in India



Elizabeth Hurley

Further evidence that celebrity culture is making the world a smaller place was prominently displayed on Delhi newsstands as the first Indian edition of Hello! magazine was launched with Liz Hurley on the cover. Featuring the same glossy photographs and gushing prose on Ms. Hurley's lavish marriage to Indian businessman Arun Nayar as the current U.K. edition, its publisher promised a similar mix of celebrities, royalty, sports stars and business leaders. Most Indians identify celebrity with Bollywood actors, but Hello! said it hoped to change that perception by also focusing on industrialists, socialites and leaders in other diverse fields. About 80 per cent of the content will focus on Indian celebrities. The editor of the monthly Indian edition, Ruchika Mehta, said the magazine was ``the big daddy of the fine life'', promising ``the larger-than-life romances, the `bling' homes, the to-die-for fashion and class, the `giga-gorgeous' women and men, all packaged into a high gloss monthly.''

— © Guardian Newspapers Limited 2006

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