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Reliance Retail opens 11 stores in Bangalore

Special Correspondent

Bangalore: Reliance Retail Ltd. expanded its presence in the south by opening 11 Reliance Fresh Stores in Bangalore on Thursday. These are in addition to 80 stores across Andhra Pradesh, Jaipur, Chennai, Delhi/NCR and Ranchi.

Chief Executive (Customer Relations) of Reliance Retail Sunil Chandran told presspersons that the chain's strength would be its supply chain with the aim of "farm to fork" with no middlemen and direct procurement from growers.

Each store would have around 20 trained personnel, including students offered part-time jobs, and the non-vegetarian foods would have a separate section with its own entry."The retail vegetables, staples and other grocery market is highly fragmented, but still growing 12 to 15 per cent annually. Our stores will cater to all income groups and offer a loyalty card programme with phone-an-order and free home delivery facilities," he said.

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