Rama Sadany

BHUBANESWAR: She looks like an ordinary housewife. But what makes her a face in the crowd is her ability to script a success story despite being confined within the four walls of her house.

Meet Rama Sadany, a Marwari woman in her early 30's, who has successfully turned her passion for home decors and fashion jewellery into the profession of marketing woman. And in the process she has shown her fellow women the wonderful way to achieve self-employment.

A home science graduate from Kolkata and a mother of two kids, Rama has been staying in the city for the past 10 years. "I had a childhood passion for ethnic home decors and since I hail from Rajasthan, I used to collect such things from my home state for my home here that my friends and neighbours liked to have too.

This prompted me to start my trading in a modest way," revealed the lady who has put up a show of her collections at the Orissa Modern Art Gallery here.

Rama had also a fancy for fashion jewellery that she preferred to deal with in her home-run business.

"Wearing precious jewellery has become risky for today's outgoing women. So we all prefer imitations. Moreover, this is an era of rapidly changing fashion. We wish to change our ornaments as often as we can. So I decided to deal in fashion jewellery. My customers range from college girls to middle aged housewives," she said and added that most of her customers are highly influenced by the television serials while electing their ornaments.

Best option

Running a business at home helped Rama to take care of kids better.

"Earlier I used to help my husband in his mobile service centre. But after having kids I was required to stay inside my home and this modest business came as the best viable option," she disclosed and felt that "all women should be economically independent. It is better to earn even at home than wasting leisure hours in watching television programmes".

Just six months old in her venture, Rama is doing a brisk business.

"I do not deal in costly articles. Price of my collection ranges from Rs. 100 to Rs.3,000 that the common customers can comfortably afford.

While traditional toys and jharokha art works of Rajasthan are quite popular among people here, Victorian style jewellery with an antique look are their first preference," observed Rama.

Despite a supportive husband, taking up this new venture for self-employment was not easy for the lady. "People in our apartment opposed my operating business from home and it took me long to convince them that I am dealing with ladies only. The Marwari Mahila Samiti of Bhubaneswar also supported me in a big way, acknowledged Rama.

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