Mumbai: The Indian entertainment and media industry, currently estimated at Rs. 43,700 crore, is expected to grow to Rs. 1,00,000 crore by 2011, according to a study by PricewaterhouseCoopers (PWC) released at FICCI-FRAMES 2007 here. The report has projected a growth rate of 18 per cent per annum over the next five years and covers various sectors in the media and entertainment industry such as television, print, films, radio and music.

Television revenues are estimated to rise from Rs. 19,100 crore to Rs. 51,900 crore by 2011, a cumulative annual growth rate (CAGR) of 22 per cent over the five-year period. The TV industry attracted subscription revenues of Rs. 11,700 crore and advertisement revenue of Rs. 6,600 crore in 2006 and this is likely to go up with the rise in number of pay TV homes and subscription fees.

The film industry at Rs. 8,400 crore is expected to grow to Rs. 17,500 crore by 2011 with advancements in technology helping production, exhibition and marketing. According to PwC, radio, which is making a comeback with the FM channels, is estimated to reach Rs. 1,700 crore from Rs. 500 crore, a CAGR of 28 per cent over five years.

The music industry is, however, expected to grow at a mere 4 per cent from Rs. 720 crore to Rs. 870 crore by 2011, thanks to piracy and falling prices.

The study says the print media is estimated to grow from Rs. 12,800 crore to Rs. 23,200 crore by 2011 owing to the booming economy, rising literacy levels, growing need for content and government moves to open up the sector to foreign investment.

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