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Creative Portico set to expand market

BANGALORE : The `Portico' brand of bed and bath linen is set to expand in the Indian market after gauging the preferences of urban Indian women, Creative Portico India CEO Rajiv Merchant told reporters here. "The estimated Rs. 6,000 crore market has few big brands and we will start by having more store-in-store outlets, reaching around 200 of them in two year," Mr. Merchant said, launching the new line of Portico New York range.

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