The Hindu : Tamil Nadu / Chennai News : New strategy in video market

Online edition of India's National Newspaper
Sunday, Apr 15, 2007
ePaper

Tamil Nadu

Tamil Nadu - Chennai

New strategy in video market

Susan Muthalaly

CHENNAI: You may not get a `Pokkiri,' but you will get a quality print of evergreen `Baasha' for Rs. 34 — and it is totally legal. Optical disc maker Moser Baer is revolutionising the home video market with its competitive prices.

With its comparatively low prices (DVDs for Rs. 34 and VCDs for Rs. 28), Moser Baer primarily intends to capture the market segment hijacked by video pirates. The way G. Dhananjayan, Moser Baer COO - Entertainment Business, looks at it, they are using technology to offer consumers the original product. He said technology is so sophisticated nowadays, it enables the piracy market to thrive.

"We are helping customers and making a profit," he said. Mass production is the key to Moser Baer's prices. Instead of producing 5,000 copies of a title and making a profit of Rs. 50 on each, Moser Baer uses its resources as the world's second largest optical media manufacturers to produce 50,000 copies, with a profit of Rs. 5 each, he said. But choice is important. As far as I know, Moser Baer has only old titles."

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