The Hindu : New Delhi News : An entertaining break for children from the daily grind of studies

Online edition of India's National Newspaper
Thursday, Apr 26, 2007
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New Delhi

An entertaining break for children from the daily grind of studies

Parul Sharma

WELCOME: Children at the Green Films at PVR Priya

NEW DELHI: It was an entertaining yet informative break from the daily grind of studies for a number of students who found it amusing to be asked to stand in a queue by their teachers not for the morning school assembly but for entering a cinema hall!

In an effort to "sensitise" the younger generation, enlighten them about their role in civil society and inform them how they can do their bit to protect the environment, a special screening of environmental films was held for children at PVR Priya Cinema here on Wednesday.

PVR NEST (Network of Enablement and Social Transformation) -- a corporate social responsibility initiative of PVR Cinemas -- along with the Centre for Science and Environment (CSE) and Agilent Technologies launched "Green Films" as a part of its environment initiative.

Students from various schools of the Capital like PVR Childscapes, PVR Ki Paathshala, Katha Khazana, Literacy India, Bloom Public School and Tagore International attended the screening.

The "Green Films" that were screened were "Rainwater Harvesting", "What is Greenhouse Effect?", "Thar: Marubhumi ke Chamatkar" and "Ozzy Ozone" that drew maximum applause from the students who got instantly attracted to the "cute" cartoon character in the movie that spoke on keeping the environment secure and saving the Ozone layer from getting depleted.

The rationale behind screening these films for the students was to initiate an "environmental-educative-entertaining" campaign whereby both the less privileged and privileged children can contribute towards maintaining a healthy environment in and around the community.

Big role

Announcing the launch of the films, UNICEF Chief Education Officer Samphe D. Lhalungpa told the children: "Child participation is an important component of the UNICEF programmes and that is what we are hoping to do today. When you go back to school, spread the message that you learnt from these films to your other friends. Discuss it with your parents at home. You have a great role to play in keeping the environment healthy."

PVR Cinemas Chief Operating Officer Amitabh Vardhan said the concept behind the "Green Films" was to facilitate an understanding of key environmental issues in a simple yet entertaining way through films.

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